Texas Military Dept. looking for media monitoring software
The Texas Military Department — which includes the Texas Army National Guard, the Texas Air National Guard, and the Texas State Guard — is searching for media monitoring software to track news sources and social media.
The organization wants the monitoring system to be software as a service, according to the Sam.gov posting.
The media monitoring software should enable the TMD to monitor and analyze conversations, articles, stories, and posts related to the department.
According to the solicitation, “By monitoring print, broadcast, and social media mediums, extracting intelligence from unstructured online and offline data, the public affairs office will be able to provide senior leadership with comprehensive metrics related to public and command information. Insights can be delivered through analytics, dashboards, reports, etc. and will allow staff to be more proactive with media by identifying trending conversations across all channels.”
TMD also plans to use the platform for distributing press releases and other relevant information to the media.
“With a comprehensive media database, the public affairs office will be able to create customizable distribution lists based on location, keywords, and ‘beats,’ as well as search for information about an individual and/or outlet/organization by ‘beat,’ location, reach, social echo, name, role, and designated market area,” it states.
With the Texas National Guard’s regular involvement with its overseas state partners and deployments, Software must provide the organization translation capabilities directly through the platform.
1. Ability to monitor and analyze conversations, articles, stories, and posts related to the Texas Military Department.
2. Monitoring service needs to be able to extract intelligence from unstructured online and offline data.
3. Data needs to be delivered through easily understood analytics, dashboards, reports, etc. Monitoring Service will need to be connected with Texas military Department’s social media platforms. Post content through software and it populates through rest of TMD platforms.
4. Able to distribute unlimited number of press releases and other relevant information to the civilian media.
5. Able to monitor content from other countries and other languages.
6. Ability to access stories and content that is included behind a subscription paywall.
7. Monitor and analyze conversations, articles, stories, and posts related to the Texas Military Department on social media.
8. Ability to monitor traditional media and new social media and blogs.
9. Provide 24 hour real time monitoring.
10. Able to monitor global, local, regional.
11. SaS Software – web based/cloud base Boolean searches (and, or, searches).
12. Provide technical and customer support.
13. 30 languages ability (translated).
14. Able to analyze the trend & charts graphs, tables.
15. Ability to go back to 1 yr – to be able to see trends.
16. Ability to distribute press releases to journalists across the nation, also ability to search journalists by specialty beats, area of interest (e.g. energy or military) or location (media market). Capability to look at journalist profiles and areas of influence.
17. Ability to access by mobile device
18. Ability to support up to 5 users.
19. Key word search term – up to 20 key words.
20. Ability to post to social media from the SaaS – Software as a Service. Software will need to have access to social media accounts, influencers and trends.
21. All content extracted by program will be from public and unclassified mediums
